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Making the Look Yours…On Location!

Monday, October 6, 2008

A few weeks ago I offered readers a chance to learn a little more about the internet operation at Yours Clothing HQ. This week, I thought it would give you all another sneaky peek at what goes on behind the scenes. This time, not in the offices of Yours, but on location!


Every now and then we take our two fantastic models Michelle and Amy out and about to capture some shots of our hot new plus size fashion being worn in the ‘real world’. While these shoots are crucial in our marketing process to offer our customers some outfit inspiration and a sense of how the clothes will look in a natural setting, we also have tremendous fun and a few escapades along the way. Here are a few examples from this week’s shoot.

As some of you may have seen, the new photograph on our homepage shows the two girls on railway platform, just one of the settings we chose to promote this season’s plus size clothing collections. What you do not see through this great shot however, is the way in which we managed to capture it. We couldn’t seem to find the correct way into the station so the four of us (Michelle, Amy, our photographer Marzena and I) rather inelegantly clambered over a four foot metal fence in order to pose in the perfect spot. Having managed to reach the platform, we then rather frustratingly saw that the actual entrance to the station was a mere fifty yards further along the fence! Nevertheless, the pictures were well worth our acrobatics and show off our gorgeous purple check ladies shirts which will be hitting the internet soon!

One major uncontrollable issue which we often face on these shoots is the weather. On this occasion, it was the old British classic, a rather hasty bout of heavy rain. While this isn’t so much of a problem when you have nearby cover or are on an indoor shoot, when you’re in the middle of a park with valuable camera equipment and perfectly quaffed models who understandably fear the dreaded frizzy hair syndrome, its far from ideal. As this picture shows, the only option was to cover up as much as possible and make a frantic dash to the car!

Having dried off and freshened up, it was back to work with the next set of photos being taken in front of the beautiful lake in our local park. Luckily the rain had subsided but the wind had picked up and not only did we have climate issues to face, but it seemed that we had caused quite a stir amongst the feathered creatures of the lake! Geese, ducks, swans and Canadian geese became increasingly interested in what we were up to and decided to come and investigate. While Amy and I were less than welcoming and took the decision to flee at top speed, Michelle and Marzena held their nerve and successfully scared the fowl off. Crisis averted, we successfully captured some more great shots of our favourite plus size clothing from the Yours Autumn/Winter collection.

So, next time you see some promotional shots on our website or in-store, bare in mind that at times the picture may not paint a thousand words but believe me, the stories are plentiful!



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