We have listened to customer feedback and are excited to announce that we have launched swimwear with underwire and bra sizing!
Our new premium range involves super sculpt styles which are available in UK sizes 14-32, and we have our new premium underwire range, which is the only swimwear collection we offer in bra sizes, available from 40C to 44G.
We had an exclusive interview with one of our swimwear buyers, Rhoen, who gave us an insight into the new range.
Q: What inspired the new swimwear range?
A: There is a noticeable gap in the industry offering underwired cup sizes in premium fabrics for under £50, and we are constantly reviewing customer feedback to improve our ranges.
Fit is at the forefront of everything we do, and when we receive feedback on how products can be improved, we act on it. With underwired swimwear, our focus has been on delivering exceptional support. Working closely with our in-house garment technicians, we reviewed customer insights and enhanced these styles by incorporating extra body length for improved fit.
However, our main priority was engineering each swimsuit with the same structure as an underwired bra to provide the level of support our customers expect. We strive to provide quality, on-trend pieces that fit and flatter at affordable prices and are proud to be the only retailer offering underwired swimsuits with cup sizes up to 44G under £50, making quality swimwear that fits at affordable prices.
Q: What makes this collection different from the existing lines?
A: Working closely with our suppliers, we’ve sourced a premium elastane fabric, making up over 80% of the total composition, to deliver enhanced stretch, a softer feel, and breathability. This high-quality fabric also offers excellent colour saturation, meaning it retains its vibrancy even when stretched. With prices ranging from £29.99 to £45, it offers a competitive price point for a premium fabric range. Available in both plain and printed styles, this level of quality and choice is unmatched at this price by other retailers.
Q: What size ranges are available?
A: Our Premium underwire range is the only swimwear collection we offer in bra sizes, available from 40C to 44G. We wanted to ensure a range of bra sizes were included to support fuller busts with underwire in the cups to lift. Alongside this, the wider premium swimwear range, available in UK sizes 14 to 32, includes our Premium super sculpt styles, which feature power mesh lining in both the front and back panels for enhanced shaping and support.
Shop The Underwired Range
This twist front premium underwired swimsuit is set to become your hardest working this summer! Made from a chlorine resistant stretch fabric, it features premium underwired cups, adjustable straps, a twist front detail, and UPF25 sun protection.
Get poolside ready this season with this must-have leopard print premium underwired swimsuit. Made from a quick drying stretch fabric, this swimsuit has premium underwired cups, a bandeau style with detachable straps, a ruched design, power mesh for smooth tummy support and a clasp back fastening.
Prepare for summer in style with this tropical print underwired tankini top. This must-have tankini top features adjustable straps, underwired cups, and a clasp back fastening. Pair with swim shorts and your favourite sandals for the perfect poolside look!
If you prefer a bikini style then look no further with this tropical print underwired bikini top! Available in bra sizes 40C to 44G, you can find your perfect fit that will have you looking and feeling your best this summer. This bikini top features underwired cups, adjustable straps, and a clasp back fastening.
Shop the matching bottoms here.
Shop more plus size swimwear in UK sizes 14-40 here.
Show us how you’re wearing your new swim pieces over on socials using the hashtag #ThisIsYours – you might even get featured!
