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What Our Kings Lynn Store Thinks About FOY

Thursday, September 6, 2018

Following the huge success of Face of Yours online, we wanted to find out how our store staff feel about the campaign. We visited our Kings Lynn store to hear their thoughts. Photographed wearing pieces from the collection, this is what they had to say about Face of Yours:

This is our store key holder, Gabrielle. Here, she wears the floral longline shirt with ripped jeans. The dark floral shirt offers subtle feminine charm, while the ripped jeans bring an edgy feel to the ensemble. We asked Gabrielle what she thought about the outfit:

“I love anything with a bold print so this piece is perfect! The waist cinches in which is great for creating a nice silhouette. It can be dressed up or down and is a perfect piece for your wardrobe!”

And here’s what she said about the campaign: “The khaki and pink is a gorgeous combo, a trend that won’t go out of fashion. I think the FOY campaign is great for people to see our product of people of all shapes, sizes and ages.”

This is our senior manager, Jodie. Here she wears the floral chiffon cape top. Made from a chiffon fabric in an oversized fit, this top certainly has the floaty factor. We’re loving the timeless floral print and the complementary necklace. We asked Jodie what she thought about the outfit:

“I am loving all the floral prints and this batwing style top suits my shape so it ticks all the boxes for me! The pink and khaki trend is a great mix of colours and easy to wear in the transitional period before we receive the darker colours for winter.”

And here’s what she said about the campaign: “Seeing our ladies in the FOY campaign at various ages in our product is fantastic, they look fabulous and it shows that we have something for everyone!”

This is Cindy, our store assistant. Here she wears the Amour Bardot top with lattice sleeves. In a girly-girl shade of pink, the lattice sleeves toughen up this top for a biker chick look. We asked Cindy what she thought about the top:

“I love the style and colour especially the eyelet detail on the arms which are high on trend.”

And here’s what she said about the campaign: “It’s nice that we have different shapes, ages and ethnicity of customers for our FOY campaign showing off our brand.”

This is Nicola, our deputy manager. Here she wears our khaki top with eyelet details. Khaki is a major trend during the transitional period, and the eyelet details give the top a little extra something. We asked Nicola what she thought about this piece:

“I love this khaki T-shirt because it is comfortable and on trend, especially with the eyelet detail on the shoulders. The khaki and pink trend is one of my favourites and a great way to move from summer to autumn.”

And here’s what she said about the campaign: “I think the FOY campaign is a great way for our customers to show off our products and share their love for the brand.”

You can shop the Face of Yours campaign here. And don’t forget to show us how you wear it with the hashtag #YOUAREYOURS on social media.

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