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Yours’ Spring/Summer Press Launch!

Monday, February 14, 2011

Hey everyone! Hope you had a wonderful weekend and Valentines Day yesterday! Remember we have lots of romantic themed ideas in our Valentines shop if you feel like a belated treat.

Last week was very exciting for the Yours camp, as it was the launch of our spring & summer collection and lookbook, which we presented to various journalists from The Sun, Look Magazine, Best, among others. It was a very posh affair including a dinner held at one of Gordon Ramsay’s restaurants, Maze. A much more refined affair than my usual rack of ribs at Harvester…! Here are some quick snaps I took of the evening…

The lovely table setting, with a sneek peek of our lookbook photos on each table.

Before we tucked in to eat, Andrew, the owner of Yours, gave a speech about what he feels the company is about. He noted that the models used in our lookbooks are smaller than our customers, which I know is a contentious issue for a lot of women who feel under represented.

Loved the bouquets on each table, so pretty and smelled wonderful!

Journalists chatting beforehand.

As the launch was primarily about the clothes, Yours brought two rails of clothes featured in the lookbook for all the press to look at. I took some photos of my favourite pieces, too:

One of our two rails of samples!

This is definitely one of my favourites, a sheer white cape-sleeved blouse. Perfect for festivals!

Loved this take on the nautical theme, it’s so cute and easy to wear.

This top is a colourful version of this chiffon tunic already available online and in store, where it’s wildly popular. The journalists loved it, too!

Maxi dresses are still a big hit this summer, so naturally Yours have got loads! I loved the print on this, as well as a zigzag print maxi that all the journalists went gaga for, and a ditsy floral print one that is super cute.
This tunic has it all – leopard print, sheer chiffon, peter-pan collar, voluminous sleeves and a dipped hem. Amazing!

Thanks so much to Yours and Wingfield PR for letting me sit in on the event, it was fab! Keep your eyes peeled on our Facebook page, I’ve posted all the lookbook photos there and as always, I’d love to hear what you think!

Lots of love,

Lauren xx



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