Last year, we invited four plus size influencers to find out what they think of our swimwear and celebrate our Outsiders community. The previous feedback we got from this reinforced how important our Outsiders campaign is, so we’re back again for another year!
At Yours Clothing, we are dedicated to making everyone feel included, and it is important to us that our customers feel represented when shopping with us. We found that 79% of plus size women don’t feel represented in the swimwear industry today.
90% of plus size women claim that representation boosts their confidence. We invited back four of our previous influencers from last year’s campaign and two new faces to our studio for the day for an ‘All Fit No Faff’ swimwear shoot.
They tested out our new and improved swimwear pieces for the season ahead and told us what they thought whilst promoting body positivity.
Our 6 Outsiders spent the day at our in-house studio for a Yours Clothing swimwear photoshoot, and an exclusive interview to share their thoughts on the new and improved swimwear fits and inclusivity within the brand.
Meet Our Outsiders
Kerry
@kerryriches23 wearing our Tropical Print Swimdress
Shannon
@shannon.futcher wearing our Black Abstract Floral Print Swimdress
Danielle
@danielle_lucyy wearing our Tropical Print Bikini (coming soon).
Teni
@tenipascal in our Pink Leopard Print Swimsuit
Jamelia
@jameliagotthejuice wearing our Blanket Stitch Swimsuit
Jaz
@jazharris in our Black Abstract Print Tie Front Swimsuit.
Behind The Scenes
We have high-tech equipment to capture the feel of our shoot for the Yours customer. From fun solo shots, group images, and video interviews, the content of this campaign is above and beyond!
Each of the looks was racked up, ready to be worn effortlessly by our 6 Outsiders. Our new swimwear features new and improved fits and some new designs with built-in cups and lifting finishes so that you can find your perfect fit.
Each of our stunning ladies sat in front of the camera to do an exclusive interview introducing themselves and promoting body positivity. They also each talked through the new and improved fit and feel of our newest swimwear pieces. Find this exclusive content being posted in the coming days over on our Instagram.
Shop more of our swimwear here.
Show us your swimwear looks over on socials using the hashtag #ThisIsYours – you might even get featured!
